Have you appeared as a guest on podcasts and once the episode went live, all you heard were crickets? Using podcast interviews to generate new clients requires a strategy. While simply appearing on a show is a good starting point, learning how to get clients from podcast guesting involves a clear plan that turns casual listeners into loyal customers. A few of our past and current clients have shared their best tips on how to make podcast guesting work for you.
Target the Right Podcasts
If you want to know how to get clients from podcast guesting, it all starts with targeting the right shows. Finding the perfect podcast is about quality, not quantity. Look for shows with an audience that aligns with your ideal client base. For example, a sales coach should seek podcasts in the industries of her ideal clients, not just general entrepreneurship or business podcasts.. Prioritize audience engagement over download numbers, and ensure the host’s values align with your brand. Tools like ListenNotes or Chartable can help you find niche shows.
Maggie Patterson, creator of BS-Free Business, shares:
“Podcast guesting always helps me gain new listeners for my podcast, new email subscribers, and new social followers. Last year, I had someone book a consultation call immediately after hearing a guest interview. While she didn’t turn into a client right away, it shows how those conversations turn into tangible leads.”
Share a meaningful message
A powerful message is key to learning how to get clients from podcast guesting. Your interview should focus on:
- Addressing Pain Points: Speak directly to the struggles your audience faces.
- Offering Value: Share actionable tips they can use immediately.
- Telling Stories: Personal anecdotes create connections and make your insights more relatable.
Sarah Walton of Sarah Walton Coaching emphasizes:
“There is no other way to increase the ‘know, like, trust’ factor like a podcast interview. When a complete stranger—who’s absolutely your ideal client—can feel like they know you and get a feel for who you are? That’s magical.”
Master the Call to Action
Knowing how to get clients from podcast guesting means mastering the art of the call to action. Your goal is to guide listeners toward taking action. Here are great ways to share how listeners can connect with you at the end of an interview:
- Offer a compelling free resource, such as an ebook or checklist, and direct them to an easy-to-remember landing page.
- seed the interview with stories of how you work with clients, and you can offer listeners a free call with you.
- Share your podcast and encourage listeners to follow or subscribe
- Share the social media platform you are most active to grow your followers
A clear and tailored call to action ensures listeners know exactly how to connect with you.
Leverage Social Proof
If you’re figuring out how to get clients from podcast guesting, social proof is critical. Share brief success stories or testimonials during your interview. Highlight any unique methods or insights that set you apart.
Gina Cotner of Athena Executive Services shares her results:
“During our time with Your Expert Guest, we appeared on 17 podcasts. The total gross revenue from clients who found us through those appearances was $84,917.75. It was much more than we could have imagined—a significant ROI!”
Foster Connections with Hosts
Building relationships with podcast hosts is a proven way to get clients from podcast guesting. Hosts can become powerful allies, offering referrals, collaborations, repeat invitations and even become clients themselves.
“One podcast host invited me to speak at their online conference, and another asked me to facilitate a workshop. These connections opened doors to collaborations and more client leads.”
-Gina Cotner: Athena Executive Assistants
Promote and Repurpose Content
Maximizing how to get clients from podcast guesting doesn’t end after your episode airs. Share the episode on your social channels and email list. Repurpose key points into blog posts, social graphics, or even short videos to keep the momentum going.
Nurture Your Leads
Once you’ve captured listener information through a lead magnet, follow up with a nurturing sequence via email. Offer free consultations or personalized outreach to keep the relationship alive.
Jamie Van Cuyk of Growing Your Team shares the value of podcasting as evergreen content:
“They always say that podcasts are evergreen content, but it’s hard to believe until you see it in action. I recently had a sales call with someone who had just listened to a podcast episode that aired a year and a half earlier. The trust the host built with their audience translated directly into trust in my business.”
Track Your Results
Learning how to get clients from podcast guesting involves measuring what works. Use analytics to monitor website traffic, lead generation, and conversions from your podcast appearances. If something isn’t working, adjust your strategy by targeting different shows or refining your message.
“If you’re wondering if podcast guesting is worth your investment, it is! The ROI was significant—more than we ever imagined.”
Gina Cotner – Athena Executive Assistants
The Bottom Line
If you’re wondering how to get clients from podcast guesting, the answer lies in a strategic approach. Podcast guesting isn’t just about visibility; it’s about creating opportunities to connect with your audience in a meaningful way.
As Sarah Walton puts it:
“Podcasts are a business asset like no other. They’re SEO-friendly, searchable, and timeless—ensuring that your message keeps working for you long after the interview airs.”
If you need help with your podcast guesting strategy, we can help. Whether you need a full done for you strategy where we handle all the details for you or a do it yourself resource to help you book yourself on right fit shows. Reach out at Your Expert Guest.