Choosing a podcast guest booking agency? Here’s what to look for, what to avoid, and the right questions to ask—so you don’t waste time or money.

Why This Matters

Being a guest on podcasts is hands down one of the best ways to grow your audience, boost credibility, and get visible—without dancing on TikTok. For women, it’s also a way to take up space in a media landscape where we’re still underrepresented in expert interviews, business features, and thought leadership platforms.

Podcast guesting gives women founders, authors, consultants, creatives, and change-makers the opportunity to shape conversations, showcase their expertise, and be heard by the audiences that need them most.

That’s why choosing the right podcast guest booking agency isn’t just a business decision—it’s a visibility strategy with long-term impact. Here’s how to choose wisely.

1. Know What They Actually Do

At a basic level, a podcast booking agency handles the research, pitching, and coordination to get you on podcasts that fit your expertise. If they’re good, they’ll also be thinking about your audience, your offers, and your visibility goals.
➡️ We do all of that at Your Expert Guest.

2. Be Clear on Your Own Goals First

Do you want brand awareness? Leads? Strategic backlinks? Representation in spaces where women’s perspectives are needed? Figure that out before you talk to anyone. Agencies have different strengths—some go for a specific number of placements, others prioritize niche alignment. Know what you want so you can filter accordingly.

3. Make Sure They Get Your Industry—and Your Mission

This part’s key. You want to work with an agency that not only understands your niche—but also cares about amplifying the voices of women and underrepresented experts.

Ask:

• Who do they typically work with?

• Do they have a track record of elevating women in business, wellness, tech, finance, or whatever field you’re in?

• Do they understand that this isn’t just about bookings—it’s about helping more women take the mic and be the voice in the room?

➡️ At Your Expert Guest, our work is rooted in helping women-led businesses get in front of aligned audiences—and shift narratives while they’re at it.

4. Ask Where They’ve Landed Clients

Get examples. Ask for show names. See if they’re getting their clients on solid, credible shows—or just whatever is available that week. Bonus points if you see familiar podcasts you already follow.

5. Look for Proof (Not Fluff)

Skip the vague testimonials. You want case studies or real examples that show how their clients benefited—more leads, better visibility, bigger audience, etc.
You can check out our client case studies and testimonials, or simply reach out –  we’re happy to share what’s worked (and what hasn’t) so you can make a smart call.

6. Understand Their Pitching Process

Generic pitches don’t work. Ask how they tailor outreach to the host, and whether they customize your bio, talking points, and pitch angles. If it sounds cookie-cutter, it probably is—and hosts can smell that from a mile away.

7. Test Their Communication

Before you even sign a contract, you’ll get a taste of their communication style. Are they organized? Clear? Do they keep you in the loop? If they’re slow to respond or vague in their process, it won’t magically get better after onboarding.

8. Compare Pricing—and ROI

Some agencies charge per booking, others work on monthly retainers. There’s no right answer—just make sure you’re evaluating based on ROI, not sticker shock. One great podcast that converts can be more valuable than five that don’t.

9. Do They Help Post-Interview?

The best agencies help you make the most of your episodes. That might mean repurposed content, show notes, or shareable graphics. If all they do is book you and bounce, you’re missing a huge opportunity for visibility.
➡️ We include post-episode support because that’s where the magic happens.

10. Are They a Credible Voice in the Industry?

Do they speak on stages, run their own show, or publish content regularly? That kind of visibility often means they’re plugged into podcast communities, have real relationships with hosts, and know what it takes to help women-owned businesses thrive on air. Our founder, Julie Fry, speaks frequently at events and podcasts.

Smart Questions to Ask Before You Hire

• What kinds of podcasts do you book most often?

• How do you decide which shows are a good fit?

• Can I see some recent placements?

• How long does it usually take from pitch to booking?

• Do you help promote episodes once they go live?

Avoid These Common Mistakes

• Going with the cheapest agency you can find

• Focusing on quantity over audience fit

• Skipping due diligence on their communication style

• Not having your own goals figured out

• Expecting results without a long-term plan

A Good Agency Will Help You:

• Show up in front of your ideal audience

• Build trust and visibility faster

• Save you time and mental energy

• Improve SEO with quality backlinks

• Stay consistent with your visibility efforts

• Amplify your voice in industries that need more women leaders

FAQs

How much does this cost?
Anywhere from $500–$5,000/month depending on quality, scope, and the level of service.

How soon will I get booked?
After the onboarding period, most clients start seeing invitation within a few weeks, but it depends on your niche, your assets, and how quickly the agency works.

Is this worth it if I’m just starting out?
Yes—especially if you’re clear on your messaging and have a solid offer. There are plenty of podcasts serving niche or emerging voices. Since financial resources can be tighter in the early years of your business, consider getting a customized list of podcasts to pitch yourself.

Do I need a niche-specific agency?
Not always, but it helps. If your industry is highly specialized, a niche agency will get you further, faster.

What are red flags?
No clear process, vague promises, bad communication, no case studies. Also, if they say “we can guarantee you’ll be on 30 shows a month,” run.

Bottom Line

If you’re ready to get visible—but don’t want to spend hours researching podcasts or sending cold pitches—a booking agency can be a game-changer. Just be sure to choose one that gets your goals, supports your voice, and understands that representation matters.

👉 Want to work with a team that’s all-in on helping women be seen and heard? We’d love to chat.